Facebook Campaign

To promote Advantage to a wider audience, we created and tested advertisements via Facebook. This launch coincided with initial stay-at-home orders in March, so the emphasis was on benefits that could be useful while staying at home.

By testing an array of ad types including video, carousels, and still images, we discovered that organic posts (like the one on the far left) drove significantly more interaction and click-throughs than the other formats.

Testing was set to also include different landing pages, copy, and offers to pinpoint the best combination resulting in the most conversions.