Multifaceted designer with skills from UI to marketing
Multifaceted designer with skills from UI to marketing
Information and Signup
The goals of this page are to get the user all the information they need to make a purchase decision and then to make the registration button easily accessible once the decision has been made.
This is facilitated by various, prominent placements of the CTA in the top card, next to each event option, and in a sticky header.
All event information, map, prices, media gallery, and signup options are laid out in cards to make it easy for the user to scan and quickly get the information they need.
Users also see the sticky Advantage ad and sponsored placement as they scroll down the page, supporting the secondary goals of the page.
Event alerts make it easy for users to remind themselves to sign up, with an event reminder message sent by text or email 2 days before registration closes.